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Students were encouraged to come up with a way to sell a beauty product of their choice using a visual solution. The product I chose was Eos Shave Cream.
Upon doing independent research, I uncovered the insight that a majority of millennial women believe that shaving with water is just as effective as shaving with shaving cream. Learning that this is actually an incredibly unsafe habit that can lead to nicks, cuts, and razor burn, I wanted to find a visual way to communicate to my audience that just because these outcomes can occur, doesn't mean that they have to. There is actually a product on the market that can effectively protect you in the "danger zone" that is the shower. This thinking came together in my big idea, which was that because shaving comes with risks, you should take every step to make sure you protect yourself from harm. The solution I ended up pursuing was that of a construction zone in the bathroom. These are areas that we often think of as dangerous, but can be easily conquered if given the right tools and protective equipment. The same logic applies to the use of Eos Shave Cream when shaving.
I submitted this campaign to the Syracuse University Advertising Department at the S.I. Newhouse School of Public Communications earlier this year. It was one of five campaigns that composed my first portfolio, which was up for review to determine if I would be able to continue on the creative track at the school. Ultimately, my portfolio passed, and I am now pursuing an Advertising major with an emphasis in Art Direction.