Each year the Savannah College of Art and Design creates a dynamic, visually interesting and engaging academic catalog showcasing all things SCAD to distribute to parents, educators, prospective students and industry professionals both domestically and internationally. As every student's first introduction to SCAD, the catalog is the keystone of admission materials.
The catalog cover, created by photographing drops of brightly colored ink in water, was designed to represent the university's collaborative culture. Not only do the different colors of ink come together to create something new, but once the ink is dropped into the water, it will never be the same.
To escape the limitations of a printed page, Augmented Reality was used throughout the catalog. Using a smartphone, readers can access 85 AR opportunities, including additional information about the university, videos and galleries of student work. The AR features add to the narrative of the catalog and demonstrate the university's dedication to cutting-edge technology.
The 2016-17 freshman class was the largest freshman class in SCAD history and the catalog earned the university a spot on a segment of Fox News’ "Tech Take" for the AR features.