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Refresh Sherpa Power Teas’ package design with more consistent and meaningful hierarchy of messaging and visual language that tells the Sherpa Power story.
Our starting point was to first identify the brand positioning for Sherpa Power Teas as a brand. After multiple brainstorming sessions in collaboration with Sherpa Power, we closed in on the positioning as “Drink in the Nepalese Tradition of Holistic Energy and Well-Being” targeting millennials and baby boomers who prioritize holistic health in their lives. Guided by this specific positioning as a compass, the package design was executed with messaging focuses on origin (Nepal), function (boosts immunity, enhances stamina) and ingredients (infused with Ayurvedic Super Herbs, low glycemic Yacon, antioxidant-rich juices and botanicals). The eye-catching, colorful mandalas grant personality to each flavor, while bringing you that much closer to the culture of Nepal and its people, who have picked the tea leaves steeped to make these delicate & refreshing teas; each tea delivers holistic energy from an ancient culture a world away.
Sherpa Power Teas’ refreshing & new package design has been very well received by retailers, as its parent company, Global Family Farms, continues to expand its distribution across the U.S.