The International Affairs and Marketing&Communication departments at SAIC were interested in producing a promotional poster series for the school's annual 'Study Trip' program.
Approach
I enhanced the idea of 'Snippets of Memories' by revealing and hiding some parts of the city images by using the particular rectangle size of Instagram Story, as the students of our generation are adapted to sharing their memories and moments on their social media.
Results
The poster series generated high viewer interests and was promoted to all students at SAIC, bringing greater attention to SAIC’s Study Trip program.
