Family-owned and operated vineyard is located in Wilyabrup, in the heart of the Margaret River, Western Australia. We renamed this winery 'Jilyara'. The name was inspired by the abundance of bees in the vineyard and derives from the word 'Djilyaro', meaning 'place of bees' in the indigenous Noongar language. The brief which included the renaming and rebranding, was to create a premium, striking series of labels for their premium tiers of wines that built upon the 'bee- related' theming. Bees also indicate the general good health of a vineyard. As everything was to exude the family’s philosophy and environmental ethos, the 'apis millefera' became an appropriate symbol united with the logotype.

The Tier 1 icon wines feature a detailed scientific illustration of the ‘apis mellifera’ bee that make the vineyard their home. With heavy cotton paper, these premium labels feature warm honey gold foiling with embossing, debossing and sequential bottle numbering. With 'nature and nurture' being our clients' passions and a Swedish background, the Tier 2 'Heath Road' labels were required to straddle the balance between the classicists and the millenials. The bee theme in the was interpreted through a series of contemporary graphics referencing the natural patterns within the vineyard and the place - rhythm of the estate and vines, the tractor patterns in the earth, waves and the coast of Margaret River as well as the honeycomb and the liquidity and viscosity of both wine and honey. The banded patterns are accented by warm honey toned gold foiling, embossing and gloss high-build.

The rebrand of the vineyard to Jilyara combined with the new livery of labels has been an enormous success, engaging the retailers, consumers and especially the fine wine collectors.