Ramon Villegas, Martin Tinio, Cora Alvina, Chita Gatbonton and Cynthia Valdes
Studio 5 Designs Inc. (Manila)
Fe de la Cruz
Assistant Account Executive
The Bangko Sentral of the Philippines (BSP) sought to create an awareness of its cultural advocacy as a custodian of art produced during the pre-Hispanic era and the over 350 years under Spain and the United States of America. It also aimed to showcase and share for the first time with the public, its private collection of decorative artifacts gathered over a span of 50 years. In so doing, it sought to provide Filipinos with a better understanding of the nobility of their race, the rich heritage from their ancestors, and the flair for the arts that resides in every Filipino.
LIKHÂ (Enduring Legacies of Filipino Artistry) was purposed to be a rich source of historical and cultural data of pre-Hispanic pottery, colonial jewelry, textile, religious art and furniture. Even while scholars for the different topics of the book expertly shared their knowledge, it was an abundant array of photos that led the story telling of the book. Design treatment allowed the images to take center stage. Two-page spreads featuring an outstanding piece evidenced the exquisite work of Filipino craftsmen, jewelers, potters, sculptors, weavers and painters.
Cover of the book was a close up of the Bank’s most prized possession: the 18th century ivory Niño Dormido (Sleeping Infant), a creation of Filipino-Chinese artisans who dressed the Infant in the finest handwoven jusi (pineapple cloth) encrusted with crystals and gold thread, and laid him on a silver filigree bed embedded with precious gems en cabochon and enamel.
A special alphabet was was used for the title (LIKHA) and the numerals for the chapter pages.
Overall design treatment was meant to be a visual feast that combined rich imagery of things from the past with a book design that is classic and elegant.
LIKHÂ (Enduring Legacies of Filipino Artistry) was first distributed at a grand launch hosted by Governor Amando Tetangco of the Bangko Sentral ng Pilpinas (BSP) on May 25, 2017 held at the Assembly Hall of the BSP. A sterling multi-sectoral guest list composed of the country's top bankers, government officials, businessmen, diplomats, educators and representatives from the cultural community and the media graced the momentous occasion.
LIKHÂ also won the prestigious 2017 Gold Stevie's trophy from the International Business Awards (IBA) In Barcelona, Spain in October 2017. The IBA is an annual search for the best PR programs and tools all over the world. This year’s contest drew over 3,000 entries from 63 countries. The book is also vying for a National Book Award.
LIKHÂ’s feature in major magazines in the Philippines resulted in good sales; these will fund the corporate social responsibility programs of the BSP.
A new book featuring the Bank's numismatic collection is a result of the heart-warming response with LIKHÂ.