Valencia has recently been designated by the WDO "world design capital 2022". The entire visual identity of the candidacy and of the event that will take place in 2022 in Spain has been developed.
Approach
The initial letters V W D C have simpifado using geometry, as timeless universal language. The modular construction system allows a multitude of variations of the visual identity, the brand becomes the poster, with a multitude of variations.
Results
Silkscreen posters have been edited on papers of different corporate colors. Valencian society has followed the candidacy process with great interest in the media. The image of the event has already acquired great notoriety.
