This assignment was to create a logo for Waltman Eyecare by combining an image and a letterform.
This project began by combining the letter "w" with two lowercase "o's" to create a pair of very geometric glasses. The main difficulty in the process was pairing the forms down and making them softer and more approachable. The solution was to abstract the "w" more into the bridge of the classes, while giving the lines as a whole a thicker weight. "Futura" was paired with the mark to mimic the geometric aspects, and a clean, cool color palette fit the healthcare focus of the company.
The result is a mark that is clean, modern, and approachable. It gives a personalized identity to Waltman Eyecare that is easy that translates as friendly and professional.