The New England Forestry Foundation is a resource for outdoor enthusiasts and focuses primarily on sustainable forestry. They depend on donations of land and support from people in New England who are passionate about conserving forestland. They needed a new brand and a stronger website that would appeal to a younger generation, but also resonate with their long-time dedicated supporters.
Approach
To develop a new voice, a strong brand, and clear brand guidelines for NEFF to use as a tool moving forward with their marketing initiatives. Research and explore the various ways people connect with forests in order to drive the meaning behind their new brand. Conduct a full user experience study on the current site to guide the new and more efficient organization of content.
Results
451 delivered a new website, logo, and branding strategy that was highly received by the members of the NEFF board of overseers. The new brand was modern, yet resonated with the history of NEFF.
