The Hunt for Planet B poses questions that humanity has been considering for centuries: Are we alone? What is meaning of life? Is there life beyond earth?

The film follows the creation of the James Webb Space Telescope, the largest telescope ever created, and the exciting notion that those answers might be within our reach.

We wanted the key art to evoke the wonder and grandeur of space, while still making it feel relatable and grounded in the human experience.

Although the James Webb Space Telescope is the main focus of the documentary, its shape is untraditional and unfamiliar to viewers. It was extremely important for us to make this art feel exciting and approachable, so instead of showing the literal telescope, we created a simplified, graphic version, which mimics the 18 gold hexagonal mirrors used on the JWST. By placing this graphic on a beautiful night sky, it begs the viewer to imagine what else might be out there.

The key art was very well received and scaled well throughout the campaign. Post telescope launch, the hexagonal shape has become a prime identifier of the JWTS, making this key art a perfect representation of the film.