The Eclipse of 2017 was a once-in-a-lifetime event, and TOKY's headquarters in St. Louis just happened to be in the path of totality. Our team, as a creative experiment, designed posters celebrating the event.
“I started wondering about how other cultures — especially ancient cultures — thought about eclipses. According to Vietnamese legend, an eclipse occurs when a giant frog eats the sun while trying to escape his master, the Lord of Hahn. The Batammaliba people in Togo and Benin, Africa saw eclipses as opportunities to end old feuds. Rahu, the Hindu demon, disguises himself as a god to steal an immortality elixir."
/ Justin Striebel
This poster was a design exercise for our team. We also used them on social media.