The brand concept is based on the movement and interdisciplinary of design. Three letters D, each one in the basic colors of the color table that through movement merge into the fourth (black) and 3 other secondary ones, suggesting that the design possibilities are so many when disciplines interact. The main image of the Poster is based on Semana D's brand and suggests that design makes things better by transforming life. The title translation is: Semana D. The Design Transforms.