I choose Tequila and upon brainstorming I immediately remembered the infamous quote, "choose your poison" which lead to the direction of my project. I played off the word "poison" and decided to do some research on poisonous animals indigenous to Mexico, the home of many famous Tequila brands. I came across information on the Tarantula Hawk Wasp, native to Mexico, and learned about its appearance and nature. The wasp's body is completely black with contrasting gold wings with a deceptively beautiful nature that often leads to the demise of its prey. I knew that I wanted to take a traditional approach to the Tequila brand name, using a Spanish term. Wasp translates to Avispa in Spanish, a perfect fit for a liquor equal parts beauty and danger. I reflected the design of my packaging to match the wasp's beautiful color scheme; a sleek black hexagonal box with shimmering gold highlights with a gold interior peeking out from inside. The hexagonal box was chosen to also pay tribute to the hexagon shaped nests and hives the wasps are prone to making. The final touch to add to the "dangerous" aspect was to wrap "barbed wire" around the handle. When reaching into the bag to pull the bottle out you may get "stung" by the wire.
