Fighting cancer is a personal issue for those of us at Cushman Creative, so we pulled out all the stops to help our team win. We started by creating the motivating tagline “Crank it Up. Turn Cancer Down,” and then we amplified it with events, décor and design that kept the energy going. Design has the power to amplify ideas in a way nothing else can. By carrying an idea through in every detail, we turned a Corporate Responsibility event into an experience that participants will never forget.
Key members of Delta’s HR team arrived in limousines, dressed like rock stars and ready to sign autographs. They were greeted by screaming fans in band t-shirts, and a venue that was fit for the Rolling Stones. We designed tent banners, popup banners, and posters big and small to set the stage for an event that raised the bar for all the Delta teams competing next year. In fact, we’re already thinking about our encore.