Our objective was to communicate the higher-level benefits people experience with their Bright House services.
“Girl Powered” aired with 60-second broadcast buys and was part of the Bright House Networks “Connections” campaign. The spot spoke to both potential and existing customers. It followed the story of a young girl who dared to dream big while working on a secret project with her dad – all with the assistance of Bright House products and services along the way. Many subtle clues were woven into the storyline, giving each subsequent viewing a life of its own. Our goal was a story that demonstrated the best of what technology can offer. Of all the connections the technology helps them make, the most important connection is the bond between father and daughter.
The ad was one of the most popular the company has ever done. With hundreds of comments online about it. Even fan mail.