Name development, logo, branding, signage and interiors for a new charcoal restaurant. The name means 'prison' in Latin. The tag line used is 'prisoners of food'. Hoosegow owners (Shadia and Ara Ohanessian) vision for their new restaurant was all about innovative fusion of delicious world flavours cooked over charcoal and to offer them with the best dining experience. They are truely 'prisoners of food'.

I created a firey logo using 'hot' colours, swirls of energy and an earthy feel by using the rust feature wall in the restaurant which was applied to all branding, menus, cards, signs etc... These elements captured the essence of the cuisine; spicy, full of flavour charcoal deliciousness! Plus, the logo/branding created a warm, vibrant and feel good vibe for the restaurant interiors.

Customers loved the 'dining experience' from the name, vibe, colours, styling and charcoal cuisine.