Short explanation Gaudeamus Music Week: To address an international public in a really unique way, the announcement poster of the Gaudeamus Muziekweek intends to give contemporary music a special form of expression. This is brought about by incorporating concrete forms with associative meanings. This year the graphic lines of the colorful tiger merge together with the details of the cabbage. While the tiger protects the Music Week icon in his mouth as if it’s his cub, he also radiates the energy of the spectacular sounds the festival will bring. The design makes use of a surprise effect ensuring that the announcement of the concert is perceived among the visual information flood of an urban environment.