The band Bad Kitty approached us to create a logo & brand that captured the essence of their music & their world view.
To capture the band’s sexy punk & hard rock vibe, we created a logo mark illustration of an edgy cat’s head with slightly elongated fangs. We replaced the eyes with a “Heart” and an “X” that symbolize dangerous love & death defied - plus they create a fun, playful vibe. The “t”s in the customized typography create a subtle goth flair & the points bring to mind claws. We also created a Bad Kitty “Snowflake” for t-shirts that combines the logo mark with other fun skull & abstract bone elements. The distinctive logo mark can be used alone on social media. It was designed to work on white, black & red backgrounds to keep the brand fresh. We also created a website to help them promote their gigs. As part of the branding, we used black & white photos on their website & social media platforms.
The band loves their logo & branding system - they feel it captures their sexy & playful-but-edgy image. And everyone wants a snowflake t-shirt!