Nowadays, people put more importance on experiences than belongings. Going on a trip to a new place is just one example. On the other hand, printed matter is definitely a physical object, but one that is on the way out as the tide of digitization advances year on year. At "Dot Trip" exhibition, by using printing techniques that evoke a new sensation, as though you were actually on a trip, the boundary between object and experience breaks down, and you will be led on a wonderful journey of experiences while viewing the printed material. Are the many printed spots dappled sunlight in a forest, or perhaps living creatures fluttering about in the greenery? Maybe they represent countless people setting out on their own journeys, or the emotions they experience on the way? In fact, all correct, they symbolize the various sensations felt on a trip, reproducing a journey of thought.
The exhibition's posters, flyers, goods, etc. were all a single shade of blue decorated with bold black trees and black dots. The scenery from the trip materialized in a consistent direction, making an impact by turning the entire venue into a blue world. The holed posters were also impressive and eye-catching. Additionally, preparing a large number of complimentary posters allowed the blue world to journey out into an even wider world.
As the venue turned completely blue, it attracted attention and touched a lot of people, thereby contributing to the influx of customers at the shop. The exhibition was also featured in the media, and artworks using the same motifs were also published in magazines and the like.