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The ask was to create art for the launch of a new reality series which tested and highlighted the extremes to which people would go for the promise of wellness and happiness.
As we were provided no show photography, we turned to stock images and large, handwritten copy to juxtapose the idea of an idyllic retreat with the intense and provocative rituals that were required in order to enjoy it.
We created a look of warmth, sunshine, and relaxation while leaving the copy to speak to the intensity and drama of the rage rituals, fire ceremonies, and other types of extreme wellness therapy.