CU CHA DAN FAN is catering brand of Shantou chengxing restaurant cooperation with Eden hotel. The main business some Chanshan farm characteristics home-made meals, also the part of the food packaging for sale.
It used rough lines like hay to weave Chinese font ‘CU CHA DAN FAN’. In the font creation mainly reflected break strokes number of the original font, like the bamboo fence which with a small bamboo branch woven outside the farmhouse. Change font stroke improves people’s impression but does not affect reading and recognition. Also drawed a chick, dotted a vivid picture of the entire country flavor, brought imagine space to the people.
CU CHA DAN FAN used rustic taste design to show original ecological farm organic food, giving customers a kindness impression. Especially after the product launch, received a wide range of attention. The products price remains unchanged after the strengthening the sense of design. For us this is a kind of the beauty design through product spread out.