Partnering once again with Frederick Goldman Inc., Studio C began the collaborative process with research and analysis of ArtCarved, their customers and the greater bridal market. Based on the findings, we focused the brand’s narrative on ArtCarved’s strength, their diverse product selection, and connected it to a couple’s one-of-a-kind love story. The core brand statement “Undeniably the One” speaks to the duality of finding the love of one’s life and the perfect engagement ring.
Along with the sweet, romantic written tone of voice, the brand visuals are delightful, youthful and optimistic. The color palette is fresh and bright. Playful script typography and loose, petal-inspired illustrative elements are used as soft visual accents. The campaign photography focuses on intimate, candid moments and incorporate the brand’s hues. The overall modern visual aesthetic celebrates the joy of newly committed love, resonates with young couples and elevates the ArtCarved brand perception.