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For the final season of The Leftovers, HBO sought to create a piece of key art that has stopping power and scope. Something provocative that captures the dramatic nature of the show and positions the final season as a “can’t miss” event.
Speaking directly to the loyal fans of the show, the key art taps into Kevin & Nora’s relationship as a way to parallel the uncertainty of their world and finality of the show. The art embodies both richness and simplicity. There is a sense of anticipation for the final season and the “end of days”. Additionally, the art for the final season comes full circle with the cracked wall concept from season 1.
HBO and the showrunners were thrilled with final art and it’s success in positioning the final season of the show in an epic way. The boldness of the art coupled with the media buy have successfully created a sense of anticipation around the final season and this “can’t miss” event. The season had not premiered at the time of this submission, but the passionate fans of the show feverishly shared the art on social media immediately after series star Justin Theroux posted it.