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The assignment was to create marketing materials that promoted the Los Angeles LGBT Center's annual event; “The Future is Black,” which took place during Black History Month on February 22, 2020.
The goal of our project was to announce the event to the public, invite past participants, and cultivate new attendance by using items such as event flyers, social media assets, and branded merchandise, which included this poster.
For developing a fresh look and concept of The Future is Black, this year's theme was "Embracing our Roots." We created a conceptual image that embraces the richness of black history, as well as recognizing enduring struggles. The Event Committee asked if we could use images of a tree and roots to convey the rich history of black people in a fresh new style. A strong community grows from strong roots. The graphic of the root system consists of the names and quotes from important Black figures as well as dates/names of historically significant events. The rich colors are inspired by traditional African colors: green represents growth, gold represents wisdom through history, and red represents survival through hardship.
More than 400 people attended the day-long event, an attendance record, and featured award presentations, an art exhibit, resource fair, dinner, and live performances. Copies of of the poster were sold to help support the organization. The look was also used throughout the day as signage, which visually helped tie the event together and add a connection to the "Embracing Our Roots" theme throughout.