New-to-market branding and packaging for brandy created specifically for making cocktails. The blend team included America’s top bartender, Jeff Bell (PDT New York), and wine director and accomplished sommelier, Thomas Pastuszak (The NoMad, New York, LA, Las Vegas).
The assignment included naming. Jean Bertoux was the French inventor whose creations led to the development of the motorcycle sidecar. The Sidecar is one of the most famous and popular brandy-based cocktails in history.