To provide customers with the information needed to make vehicle purchase decisions using a surprising new vertical format, allowing for a deep emotional connection to imagery and environment beyond details such as trim level, packages, options, specs.
Approach
To support sales of the all-new TT by emphasizing that it as a part of a greater Audi track heritage, with the craft and engineering to represent a leap forward in sport coupe design.
Results
Both client and dealers support the value the brochure provides as a premium sales tool.
