The artisanal rug company Sueños was looking for a way to update their presence in the modern market with a fresh look for their promotional materials. Their mission of providing homes with authentic pieces from the region southwest was used as the main point of inspiration for the logo
Playful movement was attributed to the rug, which helps represents the desert through choice of color. The dusty indigo and pink reflect colors unique to the sunset of the west.
A brand mark made to convey the theme of the southwest for the rug company Sueños.