It's a tough job market out there. Most university students rack up huge amounts of debt and after graduation there are few opportunities. MATC offers an alternative with training and certification options for jobs that are in demand. In fact, they have an 86% job placement after graduation. Our client wanted to position their school as an alternative to the university. They give students the opportunity to have a professional career in half the time, at half the cost.
Our campaign reinforced that a job in the trades is a professional career and MATC gives you an opportunity to turn professional faster than a typical four-year degree university degree. We visually communicated this strategy by featuring a trade school student in an iconic sports pose to symbolize the idea of turning pro.
After the ad ran our client experienced more interest from potential students as well as an increase in enrollment.