A product line logo to be used on product, packaging, promotions and point-of-sale. Pinch is a line of hand-sewn shoes.
Approach
The name is derived from the way the cobbler pinches the leather as it’s sewn together. The lobster icon represents Cole Haan’s history in New England (Maine).
Results
Helped to revive and bring awareness to a classic style that had been over-looked for years.
