Due to the pandemic, there was a lot of fear and negativity, even in sports. Games were being canceled because of COVID or were being played in empty stadiums that only allowed very limited numbers of fans. So, we decided to turn this negative into a positive. Our initial assignment was to create some organic posts to encourage people to come watch the games and enjoy a beer in the Wichita Brewing Company tasting room. This generated a lot of positive feedback and so we decided to turn these into some posters for the WBC tasting room.
The pandemic was causing lots of sporting event restrictions and uncertainty. But rather than focus on the negative, we decided to look on the bright side and stress how people could still at least fill their beer glasses to maximum capacity. And, if nothing else, enjoy a full beer while watching their favorite game in the WBC tasting room. We even created the headline out of neon lights to further tie in with looking on the “bright” side. In doing so, we were able to showcase Wichita Brewing Company and their products in a positive, memorable way.
This smart, positive approach was something that beer drinking fans could really relate with and appreciate. It generated plenty of enthusiasm and positive feedback and led to more beer sales and increased traffic in the WBC tasting room.