Berlin Atonal is an annual festival for sonic and visual art in two distinct stages. It first took place between 1982 and 1990, relaunching in 2013 under a new direction and continuing to the present day. The festival presents contemporary and projects at the intersection of sound art, visual and media art, installation, and performance, with an emphasis on commissioned work and world premieres. My goal was to develop and embrace their visual identity to communicate with the audiences.
I developed the concepts by getting inspired by the abstract rhythm and beats from their music. I tuned a bitmap-based logo into 3D by modeling in Cinema 4D and animated the logo with atonal rhythms because the festival also features interactive 3D visual arts every year. I further developed the identity system with a cube based on the different atonal rhythms.
Because of the many research of the festivals and history behind them, the concept came out stronger, although I had a few different approaches, and the applications came out naturally.