Thinkhaus, a socially conscious graphic design firm, located in Duluth, Minnesota undertook a personal project to develop a campaign to advocate for disability rights. The goal of the campaign is to give insights to how our society at large has stereotypical attitudes and behaviors about the disability community. Most importantly, the campaign wanted to show how stereotypical attitudes and behaviors often lead to discrimination and inequality for people with disabilities.
The personal project, The Awareness Campaign, received a grant to produce a series of display panels to be hung around the campus of the University of Minnesota Duluth (UMD). Each display panel showcased different situations that a person with a disability often encounters which leads to discrimination. Each display panel contains a large scale quote that discusses one aspect of disability inequality. Information graphics appears at the bottom of each quote to provide facts about disability discrimination, giving viewers the reality of how it feels to live with a disability.
The Awareness Campaign's display panels supported UMD's commitment to engage and include people with disabilities. It did this by making its campus community more aware of the facts and issues that directly relate to disability discrimination. The display panels also inspired The Awareness Campaign to conduct a series of public forums on campus to speak about ways to better include people with disabilities. Surveys were conducted after each forum to learn how effective the display panels and public forums were in developing disability awareness. Based on the surveys many people were not aware that disability inclusion and inequality was an issue before viewing the disability panels.