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Traction Factory is a business development and marketing communications company based in Milwaukee, WI. The firm recently restored a 1920’s warehouse and made it their headquarters in the Walker’s Point neighborhood. The internal client engaged the team to develop a branded statement piece to be located in the lobby of the office space that would serve as daily inspiration for associates of the firm and be a statement of purpose that would resonate with clients and business prospects.
The design celebrates the firm’s Walker’s Point neighborhood address and the level of world-class client work done there and connects to Walker’s Point’s rich history as an incubator of successful, leading, national brands.
The installation has become a selfie station for clients, prospects, vendors and guests visiting the office space while serving as a daily reminder of where the creative bar has been set for all to see. The concept of “kick-ass” is the reference point in daily conversation when evaluating ideas generally and client work directly.