Drive awareness and trial of the Starbucks Pairings portfolio by showing and telling our target we’ve crafted these coffees to pair easily with everyday foods to bring out the best flavors in both.
Approach
For the launch of Starbucks Pairings, we used beautiful photography communicate how coffees were crafted to complement the everyday foods our target enjoys—ensuring it’s easy for him to understand that, once together, both flavors are enhanced, creating an experience that’s more delicious than the sum of its parts.
Results
Images used on the Starbucks Coffee At Home website helped drive the most traffic to the product pages across all 3 blends. Page views went up 40% from late July to late August.
