We were hired to create an identity and packaging system for a vineyard in Mocksville, NC which is nestled on a beautiful horse farm. The owners of the vineyard raise Peruvian horses and named the Muscadine wine varieties after the actual horses.
We developed two key elements for the brand identity: a “CT” logo mark that can be used for branding the vineyard itself, in addition to a horse illustration that is inspired by an intricate Peruvian quilt. Each wine label would have a subtly unique horse illustration to create a distinction between the varieties, while creating a consistent branded approach to packaging the wine.
The metallic color on matte black label creates a unique and striking package for the vineyard which has been extremely effective for the business as they take the product to market at local festivals and tastings.
Elephant in the Room
301 North Main Street Suite 2100 Winston-Salem, North Carolina 27101 US