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“This Is WGD '16” is a series of 3+1 posters designed to promote the World Graphics Day 2016 discussion forum.Every year ESAD brings together some of the leading Portuguese designers & design studios in a great celebration of graphic design.
In 2016 we celebrate not only the vitality and diversity of the Portuguese graphic design but also the promotion of a discussion forum of ideas and processes, around the power and responsibility of design, which states itself as an ideological reaction in the times of crisis.The graphic approach creates a visual dialogue between positive hands gestures and disruptive flags, in a non verbal language. The first three posters emphasise three different country’s crisis, which have worldwide consequences in different fields, like Panama Papers — economy, Brazil Impeachment — politics, Angola’s lack of freedom and expression — society. “This Is Not Panama”, “This Is Not Brazil” & “This Is Not Angola” appears as statements thats completes the message, teasing the audience to debate the social responsibility of design.The fourth poster, “This Is (X) ESAD” manifests the power and responsibility of design and designers, as a reaction in the times of crisis.
The subject’s actuality and the fact that all posters were released with a 4 days gap, provoked an unexpected curiosity.The fourth poster revealed the speakers, the event’s agenda and completed the message.