Different from common products of drip coffee in market, Luckin has its coffee beans selected through an extremely process, even though they are from the top ten origins of coffee in the whole world. Besides that, the toasting section is carried out in a high standard. As for the packaging design, a long and story-telling and life-depicting picture is printed on 10 separated white boxes. Peasant women in Ethiopia, white-lipped deer and flamingo of Luckin, coffee heights in Columbia, coffee maid and civet in Yunnan, fairies in jungles, and spectacular views of mountains and rivers, altogether form a magnificent map on the surface of the coffee with 10 flavors. When displayed in shelf, the ten will naturally stand out. The graphic design is made in a thoughtful way, where names, flavors, and selling points are put down in a well set order. The sour-sweet degree is shown in a graph in the back, brings out a feeling of profession. And ten coloring schemes tells a clear difference among the ten products.