Neo was a company that provided new sleek mobile devices to the European teenagers. The new company needed a branding identity that had to convey freshness, dynamism, youth and up-to-date fashionable devices that were not too pricey for that market.
The new company required an a logo that targeted the teen audience in Europe, and therefore it had to look young, fresh, dynamic, enticing and sexy. The main theme of neo logo was “expand your mobile world,” on which the branding design had to follow through.
By using the lead branding color of neo—a bright, fashionable green—the overall look and feel communicated freshness and youth. To convey neo’s slogan, perspective lines were used to create the feeling of depth, energy, expansion and endless possibilities.