The client desired an elusive, mysterious, strong, high-end looking brand mark that would be alluring and support the brand proposition of a luxury product.
Approach
J. Kumari Chocolate is a high-end chocolate studio that celebrates traditional technique and artistic expression. The logo uses the letters J and K from the brand name to create an iconic mark.
Results
The way the negative space plays off of the letters supports the elusive, mysterious nature of the brand, while the selected fonts support a strong and timeless aesthetic.
