As the age group using cosmetics decreases, children are at risk. Therefore, through a survey of parents and children, they looked into what they were concerned about and what they really needed and preferred. Through this, we tried to express children's dreams and happiness by linking them to keywords of self-esteem, which are important characteristics for children of dreams, freedom, confidence, positivity, and individuality. Emphasizing that the leaf is organic through a natural emblem in which the direction of the leaf changes, keywords have made numerous possibilities of children abstract objects. It also has a mild and simple design that makes you feel familiar. By linking this with each characteristic of cosmetics, the basic line and color tone line were changed to add fun elements.
