The objective was to increase weekday bar patronage by casual 80's fans in addition to continuing to promote the venue as a weekend scene hotspot.
Approach
We took a page directly from the 80s and created vintage double-sided bedroom wall mini-posters and inserted them into issues of The Onion Newspaper
Results
Our client Robert was arrested and sent to jail for cocaine possession, money laundering and embezzlement from his business partners, so in a sense, this was the most successful advertising campaign in history.
