In 2018 Canada’s favourite QSR restaurant Tim Hortons created and launched a new health conscious range of kids meals to engage young consumers, aged 4-7, and their parents with a healthier food and drink offering. Our brief was to design juice boxes to engage kids that they would find appealing and fun.

We aimed to surprise and delight Tim Hortons littlest guests. It was important to have juice packaging that was made specifically with kids in mind, be gender neutral, and to signal that Tim Hortons is dedicated to providing kids-first meal items. Our solution was to create two animal characters that were both playful and indigenous to Canada. Each carton was brought to life through a full animal takeover and the playful interaction with the tetrapak tabs providing the characters ears.

The range had to be 100% Canadian, not only fitting with the overall Tim Hortons brand but also with the “Ultimate Canadian Childhood” concept for launch of the Kids meals range. The characters are purposefully drawn in a wholesome, simplistic style that reflects the meals provided by Tim Hortons for the next generation of Canadians. Each carton captures the animal’s character traits with the mischievous Raccoon looking suspicious and the strong paws of the bear pressing the juice! The programme was launched in Canada and North America. In a Field Agent Study conducted 2 weeks after launch respondents reported 93% satisfaction (Satisfied or Highly satisfied) with the Timmies Minis beverages.