Sonrisas de Bombay an NGO based in Barcelona and Mumbai, asked to create a campaign
to denounce the inequality and lack of rights of women in India.

We came with a simple, direct and "in your face" concept.The campaign showed the image of an Indian girl with the following headline:
"In India a woman is raped every 60 minutes."
On the following page, we showed that same girl with make-up and transformed into a boy with the following headline:
"Do they have to go so far to have the same rights as men?"

The campaign is starting to help the mentality of the people from India and Sonrisas de Bombay is getting new members and collaborators every month.