Promote Pinch-A-Penny’s Spring Sale using a specific product on sale.

For this year's Pinch A Penny Pool supplies TV campaign, we took the ease of pool care to its logical conclusion: The Ultimate Pool owner. Our pool dad character is enchanted at how easy the products from Pinch A Penny make maintaining the perfect pool. And his confidence and enthusiasm shows.

The sale it was promoting has topped the previous year’s sales.