The goal was to develop a line of luxury skin care products that would appeal specifically to successful professional women across a wide age range.
GHD developed the vbeauté brand and rolled out this unique anti-aging skincare line from New Yorker Julie Macklowe. The decidedly restrained visuals set the brand apart from the more common, busy look of luxury skincare industry competitors.
The brand has caught widespread traction and is one of the best selling products on the HSN luxury segment.
Graham Hanson Design
475 Park Avenue South Floor 19 New York, NY 10016 US