We were engaged to develop an identity system for interior design firm Vanessa McCully Interiors. The identity needed to communicate the intelligent approach and minimalist style of the firm to re-position the business with higher margin clientele.
We developed an identity system around a logo made up of the initials of the business owner - Vanessa McCully. The logo communicates the intelligence of the business approach and minimalist style through the use of type and line. While the copper colour promotes the feeling of approachable luxury.
The new identity has successfully re-positioned the business to attract luxury clientele and resulted in enormous return on investment.