Create a print campaign for Post-it Notes that show that they are great for writing down and coming up with ideas.
Approach
Great ideas don't usually start off great. Post-it Notes help throw out your old ideas and evolve them into new ones.
Results
The visual of the post-it note evolving into a paper animal and then into a real animal taking flight represents how Post-it Notes help new and great ideas evolve from your old ideas.
