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Cocktails Against Cancer is a non-profit organization that hosts annual cocktail parties to benefit programs with immediate impact on the lives of people battling cancer in the greater Philadelphia area. The designer was tasked with designing an event identity and promotional campaign for the tenth anniversary party.
The promotional campaign invited community members to a cocktail party with a cause. The designer used an art deco look to draw attention to the elevated character of the tenth anniversary event. The identity system included promotional materials such as poster, flyer, and, social media, as well as day-of materials such as event program, signage, and photobooth props. A poster was printed with a metallic copper foil and the event logo was etched onto commemorative champagne flutes.
Fundraising goals were exceeded. Proceeds were split between three beneficiaries, Philadelphia Ronald McDonald House Camp, Cancer Support Community of Greater Philadelphia, and Breathing Room Foundation to support programs with impact on the lives of people with cancer.