We were asked to create a naming and logo that could be the brand that reflects the concept of a cycle of exhibitions around the best artisans of the Valencian Community in Spain. We first developed the namig “Mans”(hands) which would be the acronym for Mostra de Artesans NotoriS of the Valencian Community ( Exhibition of Notorious Crafts of the Valencian Community. This idea is transferred to the logo, creating a graphic image, very dynamic, that can coexist with other brands, timeless and that reflects in a visual way the sector to which the exhibitions are directed and also the main tool used by artisans, the hands.
The idea of trajectory is transferred to the logo since it is created only by a dashed line, which expresses the beginning, and this becomes a continuous line that with its trajectory creates the logo.
https://youtu.be/NhHrC5vPYQI
