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The goal was to capture an image of the host to use as main key art for the show’s advertising promotion.
Our approach and goal was to capture an image that would visually speak to the concept of a “huge party”. This isn't just an awards show - it's Hollywood’s House Party. It's a night where it doesn't matter who wins because you had such a wild time you can't really remember anyway. This image needed to embody that spirit, and nothing says that like dressing up our host and dressing down our award into a Solo cup beer helmet. The unique prop was created for the host to wear. Coupled with the photographer’s poppy color and dynamic lighting, the shot delivered an arresting image to the viewer.
The photography was key to the visual storytelling of the full campaign and embodied the tone of the show, letting our viewers know what they could expect.